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How to write a great intro

Aug 11, 2020
3 min

How to write a great intro

We all know that fishermen use bait on a hook to catch fish. Makes perfect sense, really. The bait lures the fish to bite and before they...

Words matter. This is why.

Jul 31, 2020
2 min

Words matter. This is why.

Back toward the beginning of my career as a journalist, I received an angry phone call from Harvey Norman boss and retail legend, Gerry H...

Does content marketing work?

Jul 13, 2020
2 min

Does content marketing work?

You may have heard that content is king. But do you know why content marketing works? Because it enables brands to tell their story, to t...

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