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May 19, 20214 min read

Is it time to rethink your approach to content?

Content marketing is no longer the new kid on the block. To avoid fading into the background, is it time to rethink your content approach?

Oct 29, 20202 min read

4 tricks writers use to write about anything

When I speak to people about what I do, they sometimes ask whether I’m an expert in all of the different topics I’ve written about over...

Oct 4, 20202 min read

3 ways to create content when you're stuck in meetings all day

You log onto your computer in the morning and check your calendar. Back-to-back meetings. The panic sets in as you think about all the...

Aug 26, 20203 min read

Does business blogging increase sales?

I’m getting more and more enquiries from businesses wanting to engage me to create a regular business blog for them. But when I ask them...

Aug 11, 20203 min read

How to write a great intro

We all know that fishermen use bait on a hook to catch fish. Makes perfect sense, really. The bait lures the fish to bite and before they...