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If you’re paying a freelance writer to create blog articles for you, and you want to make sure you’re getting bang for your buck, read...

We all know the power of Google. Ranking on the first page of results following a Google search can be the difference between attracting...

You log onto your computer in the morning and check your calendar. Back-to-back meetings. The panic sets in as you think about all the...

I’m getting more and more enquiries from businesses wanting to engage me to create a regular business blog for them. But when I ask them...

We all know that fishermen use bait on a hook to catch fish. Makes perfect sense, really. The bait lures the fish to bite and before they...

Back toward the beginning of my career as a journalist, I received an angry phone call from Harvey Norman boss and retail legend, Gerry...

You may have heard that content is king. But do you know why content marketing works? Because it enables brands to tell their story, to...