Michelle BowesOct 21, 20212 minWhy testimonials should be a part of your content marketing planDoes your marketing plan include the use of testimonials? Testimonials, where previous clients or users of your service provide feedback,...
Michelle BowesJun 15, 20213 minDoes your website need a lead magnet?The easiest first step on the sales journey is to convert your prospects into subscribers, but in order to get something, you need to give.
Michelle BowesMay 19, 20214 minIs it time to rethink your approach to content?Content marketing is no longer the new kid on the block. To avoid fading into the background, is it time to rethink your content approach?
Michelle BowesApr 22, 20213 minHonesty, consistency and expectation setting: lessons from our Prime MinisterThe most recent headache with the COVID-19 vaccine rollout holds several lessons for content marketers and communication professionals.