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Does your marketing plan include the use of testimonials? Testimonials, where previous clients or users of your service provide feedback,...

The easiest first step on the sales journey is to convert your prospects into subscribers, but in order to get something, you need to give.

Content marketing is no longer the new kid on the block. To avoid fading into the background, is it time to rethink your content approach?

I’m getting more and more enquiries from businesses wanting to engage me to create a regular business blog for them. But when I ask them...

You may have heard that content is king. But do you know why content marketing works? Because it enables brands to tell their story, to...